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Master the Ways of Marketing
Mailchimp 101
We’ll walk you through the basics of email marketing to get you started, and give some valuable tips along the way to help keep you on the right path.
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Announcements
Read about our latest and greatest product announcements and updates to your favorite Mailchimp features.
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Marketing trends
COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
Company news
Mailchimp Announces $1 Million Integration Fund for Developers and Startups
Mailchimp is investing in developers to build solutions for small businesses.
Product Update
Introducing Mailchimp & Co
Mailchimp & Co is much more than a partner program. While it includes all of our official Mailchimp partners, it also extends beyond that to the vast, vibrant community of everyone who works with clients in Mailchimp.
Success stories
Get some real-life inspiration from people like you. See how others are building their brands, and get the details you need to follow in their footsteps.
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Case Study
How Shapeways Increased Their Click-Through Rates by 525%
The 3D printing leader used tags and tag-based automations to send their email engagement through the roof.
Customer Spotlight
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
Customer Spotlight
Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
Marketing tips
A little knowledge can go a long way. Which is why we’re sharing some smart, simple ways to help you reach your goals, no matter how big or small.
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Business tips
Black Friday and Cyber Monday Marketing Promotion Strategies to Help You Make More Sales
Use these marketing promotion strategies to gain new customers and drive revenue during Black Friday and Cyber Monday.
Business Tips
5 Easy Ways to Promote Your Website and Grow Your Business
Search, social, email, and more ideas for driving visitors to your website.
Business tips
Drumming Up New Business When the Economy Isn’t Great
Three experts offer advice for staying afloat while navigating uncertain times.
Guides and tutorials
Whether you’re building your first campaign, learning how to optimize your marketing strategy, or anything in between, we’ll walk you through every step.
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Business tips
How to Successfully Start a Small Business Online: Tips and What to Avoid
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
Business Tips
How to Create a Homepage That Drives Clicks
Ideas for designing a homepage that engages visitors and encourages website traffic.
Business Tips
How to Launch a Website
Use this 10-step checklist to create a website that expresses who you are and supports your business success.
Archive
Business Tips
A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020
An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.
Case Study
Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
Business Tips
How to Develop a Strong Digital Brand for Your Business
An expert shares 7 things to focus on to create an engaging website and digital presence.
Business Tips
5 Easy Ways to Promote Your Website and Grow Your Business
Search, social, email, and more ideas for driving visitors to your website.
Business Tips
Connect with Your Audience and Drive Engagement
Learn how to increase loyalty and build deeper user engagement with your digital product.
Business Tips
Email Marketing Benchmarks and Statistics by Industry
Compare how your emails are doing with the average unique open, click, bounce, and abuse complaint rates for thousands of Mailchimp users.
Customer Spotlight
How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.
GUEST POST
6 Ways to Get More Conversions on Your Landing Page
Use these tips to catch your customers’ attention and spur them into action.
Business Tips
Keep Your Business Sailing Smoothly While You’re on Vacation
Want to take a vacation without worrying about your business? Check out our tips and tools to keep your business running, even when you're not at work.
Business Tips
19 Tips to Grow Your Business in 2020
We rounded up advice from some of our savviest customers about how to succeed in the new year.
